1. Security

The biggest drawback of e-commerce is the issue of security. People fear to provide personal and financial information, even though several improvements have been made in relation to data encryption. Certain websites do not have capabilities to conduct authentic transactions. Fear of providing credit card information and risk of identity limit the growth of e-commerce.

2. Lack of privacy

Many websites do not have high encryption for secure online transaction or to protect online identity. Some websites illegally collect statistics on consumers without their permission. Lack of privacy discourages people to use internet for conducting commercial transactions,

3. Tax issue

Sales tax is another bigger issue when the buyer and seller are situated in different locations. Computation of sales tax poses problems when the buyer and seller are in different states. Another factor is that physical stores will lose business if web purchases are free from tax.

4. Fear

People fear to operate in a paperless and faceless electronic world. Some of the business organizations do not have physical existence, People do not know with whom they are conducting commercial transactions. This aspect makes people to opt physical stores for purchases

1) Adwords works faster than SEO

The topmost benefit of Google AdWords is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. But, a well optimized AdWords campaign can work much faster for a business to get the much coveted first spot in search.

Here are some reasons why it’s faster and more effective

• You can focus on multiple keywords at a time.
• You can turn the campaign on or off whenever you want to.
• Ads which appears on the top of the page get immediate visibility.

Of course, this does not mean that you should ignore organic sources, as they have more long-term benefits. But with AdWords, there is a better chance of driving more traffic and leads instantly. Additionally, the platform is more transparent, and you know exactly what is happening with the ads.

On the other hand, search engine optimization, though very beneficial, is a long-term process. To rank for any keyword, it requires a lot of perseverance and a lot of well-written articles, and backlinks. And even then, it takes a while for them to gain the necessary authority.

Simply put. ads give you instant visibility at an instant cost, whereas SEO would give you long term success, depending on the effort you put on the quality of your content.

But, I am not here to debate one strategy’s benefits over the other. You need to use both simultaneously, but be realistic about the success time frame, and the effort/money that would be needed for both.

2) Increase brand awareness

Google AdWords, in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand. To verify this, Google partnered with Ipsos to run a study across 12 verticals, right from automobiles to retail. It was discovered that search ads lift top-of-mind awareness by an average of 6.6%.

Source: Google

When it comes to SEO, your rank also depends on the number of your brand name searches and its variations. That’s another reason you should aim to increase brand awareness through search, as well as display ads.

3) Reach more customers through their Gmail Inbox

One of the most used marketing strategies in every business is email marketing, which is why gmail ads can be helpful as well. In September 2015, Google integrated native Gmail ads with Google AdWords and made it available to all advertisers, which means you can reach more prospects through their gmail inbox.

Usually, Gmail ads appear on the promotion tab, but sometimes you can see it on the social tab too. These ads run on both desktops and mobiles. Since Gmail ads generally cost much less than search ads, if you have a small budget, then you can try Gmail ads as well.

Search Engine Optimisation

As SEO consists all the activities intended to improve the visibility and ranking of the website in organic search results.

Everyone does search on Google and the list of results displayed to the users is called “SERPs” or “Search Engine Results Pages”. If you are a site owner and if your website is not visible on the first page of SERPs, then you need to optimize your website to improve its visibility.

SEO is the art of improving the visibility of your website in SERPs through relevant keywords, and you need a webmaster to effectively….

Four Main Types

There are four main types of SEO or search engine optimization, all aimed at helping you earn greater visibility in search results:

• White Hat;
• Black Hat;
• Grey Hat; and
• Negative SEO.

The main differences have to do with how closely SEO tactics align with Google guidelines and then long it takes before you begin to see results (time), how much it costs, how risky it is, and ultimately, the value the tactics deliver to the client.

Google guidelines (Google Webmaster Guidelines) spell out what Google considers good (white hat) and bad (black hat) SEO. They are meant to help you understand what can help and hurt your rankings. While they are not laws with legal consequences, they should be taken seriously and SEOs should let clients know if they plan to violate Google Guidelines.

Black hat SEO will get you where you want to go faster. It is usually less costly because you are taking shortcuts to the top by going against published Google Webmaster Guidelines. In fact, many black hat SEO tactics are specifically spelled out in the guidelines as things you should NOT do. As such, they carry the risk that your website and/or content will rank lower, be banned from search results, or demoted the next time Google updates its ranking algorithm. That is no small concern. Google updates its ranking algorithm roughly 500-600 times a year.

Black hat SEO returns value quickly, but there is a risk the value cannot and will not be sustained.

White hat SEO techniques, on the other hand, adhere to Google Webmaster Guidelines but usually take longer and cost more to carry out. White hat SEO carries far less risk and tends to deliver lasting and compounding value over time. You’ll find most of the respected SEO and content marketing companies like Moz, Search Engine Journal, Search Engine Watch, Search Engine Land, Search Engine Roundtable, the SEM Post, Stone Temple, GSQI, and Philadelphia-area Seer Interactive and SEMRush all use and recommend white hat SEO tools and techniques.

Grey hat SEO falls somewhere in the middle as these tactics are not specifically called out in Google’s Guidelines. You should be cautious about taking this path as it is not safe to assume that just because a specific technique isn’t labeled or mentioned as being deceptive and one that will get you into trouble, that it will not interfere negatively with your rankings

In computer science, artificial intelligence (AI), sometimes called machine intelligence, is intelligence demonstrated by machines, in contrast to the natural intelligence displayed by humans. Colloquially, the term “artificial intelligence” is often used to describe machines (or computers) that mimic “cognitive” functions that humans associate with the human mind, such as “learning” and “problem solving”



The extraordinary invention – Sophia Robot

Sophia is a social humanoid robot developed by Hong Kong based company Hanson Robotics. Sophia was activated on February 14, 2016, and made its first public appearance at South by Southwest Festival (SXSW) in mid-March 2016 in Austin, Texas, United States. It is able to display more than 50 facial expressions.



Sophia has been covered by media around the globe and has participated in many high-profile interviews. In October 2017, Sophia became the first robot to receive citizenship of any country. In November 2017, Sophia was named the United Nations Development Programme’s first ever Innovation Champion, and is the first non-human to be given any United Nations title

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring developer Urchin



Features of google analytics-

Google analytics is used to track the website activity of the users such as session duration, pages per session, bounce rate etc. along with the information on the source of the traffic. It can be integrated with Google Ads, with which users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. Google Analytics’ approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed on the website and their geographical position.

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts



Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner



Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.

E-Marketing (Electronic Marketing) are also known as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing. E-marketing is the process of marketing a product or service using the Internet. Emarkerting not only includes marketing on the Internet, but also includes marketing done via e-mail and wireless media. It uses a range of technologies to help connect businesses to their customers.

Like many other media channels, e-marketing is also a part of integrated marketing communications (IMC), which helps a brand grow across different channels. E-marketing has become a pivotal tactic in the marketing strategy adopted by companies using several digital media channels.

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Copyright is the exclusive right, given to the creator of a creative work, to reproduce the work, usually for a limited time.[1][2][3][4][5] The creative work may be in a literary, artistic or musical form. Copyright is intended to protect the original expression of an idea in the form of a creative work, but not the idea itself.[6][7][8] A copyright is subject to limitations based on public interest considerations, such as the fair use doctrine in the United States. Some jurisdictions require “fixing” copyrighted works in a tangible form. It is often shared among multiple authors, each of whom holds a set of rights to use or license the work, and who are commonly referred to as rights holders.[citation needed][9][10][11][12] These rights frequently include reproduction, control over derivative works, distribution, public performance, and moral rights such as attribution.[13]

Copyrights can be granted by public law and are in that case considered “territorial rights”. This means that copyrights granted by the law of a certain state, do not extend beyond the territory of that specific jurisdiction. Copyrights of this type vary by country; many countries, and sometimes a large group of countries, have made agreements with other countries on procedures applicable when works “cross” national borders or national rights are inconsistent.[14]

Typically, the public law duration of a copyright expires 50 to 100 years after the creator dies, depending on the jurisdiction. Some countries require certain copyright formalities to establishing copyright, others recognize copyright in any completed work, without formal registration.