E-Marketing….

E-marketing refers to the use of the Internet and digital media capabilities to help sell your products or services. These
digital technologies are a valuable addition to traditional marketing approaches regardless of the size and type of your business. E-marketing is also
referred to as Internet marketing (E-marketing), online marketing or web marketing

As with conventional marketing, e-marketing is creating a strategy that helps businesses deliver the right messages and product/services to the right audience. It consists of all activities and processes with the purpose of finding, attracting, winning and retaining customers. What has changed is its wider scope and options compared to conventional marketing…

E-marketing is deemed to be broad in scope, because it not only refers to marketing and promotions over the
Internet, but also includes marketing done via email and wireless media. E-marketing also embraces the management of digital customer data and electronic customer relationship management (ECRM) and several other business management functions.

E-marketing joins creative and technical aspects of the Internet, including: design development, advertising and sales. It
includes the use of a website in combination with online promotional techniques such as search engine marketing (SEM), social media marketing, interactive online ads, online
directories, e-mail marketing, affiliate marketing, viral marketing and so on. The
digital technologies used as delivery and communication mediums within the
scope of e-marketing include:

#Internet media such as websites…

Name:- Aniket Kawade..

S.Y. BBA-IB

Roll No.:-336…